What is a CRM?

Updated: Mar 10




Simply put, CRM stands for Customer Relationship Management and it's the brains of a business.


Definition: CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.


It's job is in the name...manages the customer relationship. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. It does this by showing organizing leads/customers and can show when they joined, how much they have purchased with your company and the type of products they purchase. This information allows business owners to better tailor their marketing efforts to their customers. By providing a clear overview of your customers and business, you can see everything in one place.


5 Benefits of CRM


1. Identify & label leads


2. Streamline marketing & sales


3. Improve customer support & communication


4. Provide administrative support


5. Optimize Cross-Selling Abilities


Interested in getting a CRM system for your business?

Contact Project Noire

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