1. Relationship Marketing
Focuses on building relationships with customers instead of simply selling. Customers who love your brand will also spend more money with your brand.
2. Transactional Marketing
Encourages customers to buy using coupons, discounts, liquidations and sales events.
The purpose is to attract customers to the business.
3. Call to Action (CTA) Marketing
Refers to methods of converting web traffic into leads or sales on websites using text, graphics or other elements of web design.
4. Email Marketing
One of my personal favorites. By collecting and organizing emails of those that have shown interest a business can tailor their outreach. Dependent on email as primary way to connect with customers.
5. Newsletter Marketing
A newsletter highlights some of the newsworthy things that have happened within the business. A newsletter can create a sense of inclusion and participation with members.
Want a newsletter for your business. Project Noire can help, just contact us.
6. Promotional Marketing
7. Social Media Marketing
Be social. Engage with people on your social media platforms. IE: respond to comments and Direct Messages.